Landslide® magazine

American Bar Association

Landslide Magazine is the law profession’s leading publication dedicated to the practice and progress of intellectual property law. It provides the members of the American Bar Association’s IPL section with the latest and most in-depth coverage of cases, findings, and trends. When I became Art Director in 2012, the publication was due for an evolutionary shift. The content, written by practitioners for practitioners, can often be abstract and not easily communicated graphically and it was in need of a powerful visual message. I felt the magazine would retain more readership if it reflected the subtly and boldness these professionals encounter daily while practicing trademark, copyright, and patent law. The improvements increased readership, section involvement, and has consistently won regional and national awards.